Suhailajmal's Blog

With some latest, high-tech reputation management tools available, monitoring a brand online is no more a hard task for which you need to spend thousands on a reputation management company. Following are a few of the best online reputation management applications that can be used to save your hard-earned money otherwise spent on getting assistance of professionals of a reputation management firm.

Let’s start with a very simple yet a wonderful latest tool, ifttt - if this then that. It is a potent social media scripting suite. Upon getting registered on the site, you can enjoy a wide range of ready-made solutions or can make your own unique tasks for monitoring your brand easily.

In case you have just begun monitoring your brand online, you had better take a look at a few easy steps that can assist you in not just monitoring your brand name but also allow you to publicize updates on several social media networks so as to keep your finger at the pulse of the world.

Twitter Brand Monitoring:
You simply need to change “MyCompany” with a name of your own brand or firm. This will help you get notified whenever a user mentions your firm or brand name on Twitter.

Sync Your Facebook & Twitter Profile Pictures:
Make sure, you update your profile picture at Facebook and Twitter together. Both of your accounts need to be in sync with each other.

Stay In Touch With Your Twitter Followers:
This simple step can help you in getting connected with your twitter followers whenever they happen to mention your username. It will actually keep our account alive and you won’t require special effort to update it by posting a special tweet.

Follow Who Follow You:
The secret to build a superb twitter profile is to ensure following those who follow you.

Synchronize Tumblr and Twitter Accounts:
Get your Tumblr and Twitter account synchronized, so that every time you post something on your Tumblr blog, your twitter followers get to know about it instantly through the link on Twitter.

Use Google Alerts
Make sure you use Google Alerts as they can help you in getting latest news/updates. Set the frequency for getting Google alerts as per your convenience like once a day or week.

Advertise
Direct all your energies to launch a fierce online marketing campaign since this method is by far the best to keep negative brand mentioning at an arm’s length. By just employing these techniques, rest assured your brand will be monitored in the best possible way without spending money on getting help of reputation monitoring firms. Employing right AdWords and search marketing firms can help you achieve your goals.

A Genuine Problem?
In case there is a genuine issue that your clients are facing and hence is becoming the reason behind blotching your brand name, take practical steps to sort out the problem and assure it to them rather than sweeping dust under the rug and resorting to other shortcuts.