Thread: advantages of email marketing

Low campaign execution costs
You can launch an email campaign for a fraction of the cost of any other type of direct marketing campaign. All the other mediums include associated costs of conceptualizing, designing, printing, postage, and handling; and involve a lot of resources and time. While, email campaign could be executed through easily available applications at a click of a button.

Most costs are one time or recur yearly
The costs involved in email marketing include list building, designing and executing, but they come out to be much less when compared to other mediums. Once you have acquired a target list, you dont need to spend again for a long time, while in other mediums, each campaign brings along a fresh set of expenses.

Higher ROI
The cost of sending a direct mail piece by postal service runs over a dollar, while each email costs much less than a cent. Even 1% response rate from direct mail is considered terrific. An email marketing campaign can have a response rate ranging from 5 to 10%, as people find it easier to respond back through this medium. You can project the advantages in terms of ROI yourself.

Best for niche audience
If you have a very niche audience, all other means of direct marketing turn out to be extremely expensive, as printing in low quantities is a costly venture. In such a case, email marketing is the best bet.

feel free to post your reviews

When you say e-mail marketing you mean spam right?

Originally Posted by Rancid

When you say e-mail marketing you mean spam right?

not at all.. email marketing is also a legitimate and useful business tool..email marketing is not spam if done in a considerate, relevant manner.

Originally Posted by sarahbrooks

not at all.. email marketing is also a legitimate and useful business tool..email marketing is not spam if done in a considerate, relevant manner.

How do you get subscribers then? If they are subscribing first this means they already visited your website...
And as far as I know, making people subscribe to something is a hell of a difficult job (outside youtube).

what time you articulate e-mail marketing you indicate spam right?

Email marketing is not that much effective nowadays, and usually such kind of promotional mails consider as a spam, but you can implement newsletter marketing in your campaign where only those user receive updates who subscribe your newsletter.

email marketing does not work at all. It is always treated as spam.

renu, i use email marketing for niche related websites with opt in , and they generate good leads/sales depending on what i promote. It really depends on how you approach it, if you approach with spam, then yes, you wont get nothing

Hey,,
Here are some advantages of email marketing...
- Much more targeted prospective customer
- Cost effective than offline advertising
- Gathering more customers
- Building stronger relationship with the existing customer
- Introduce your company to worldwide
- Promote/ Advertise your products/ services
- The fastest way to reach prospective customer
- Improve your sales & revenue
- Strengthen your marketing effort

Yes nice information. i love that.