Thread: What are the effects of using PPC?

What are the long term and short term effects of using PPC on a site?

Short term effect might be instant traffic. Long term effect might be bankruptcy for the site owner if they use all their money on PPC instead of proper SEO for traffic.

Originally Posted by moneymakingmom

Short term effect might be instant traffic. Long term effect might be bankruptcy for the site owner if they use all their money on PPC instead of proper SEO for traffic.

Is there any positive long term effect?

The main effects that can be done through PPC are; Keyword Research, Automated Bid Management, Competitive Intelligence and Analysis.

Originally Posted by patricklong

The main effects that can be done through PPC are; Keyword Research, Automated Bid Management, Competitive Intelligence and Analysis.

I don't really think those are considered EFFECTS, rather, the steps that is done on PPC.
Please correct me if I'm wrong here.

Hi! I'm new to this forum and I really want to know what PPC is. It's the only strategy that I don't have any idea about. Can anyone explain it to me in really simple terms? Thanks!

Originally Posted by CheanDibsy

Hi! I'm new to this forum and I really want to know what PPC is. It's the only strategy that I don't have any idea about. Can anyone explain it to me in really simple terms? Thanks!

From Pay per click - Wikipedia, the free encyclopedia

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

Originally Posted by edlyn

How can you assess the effectiveness of Pay per click marketing tool that plays an important role in your internet marketing strategy? Figuring out the results of your Pay Per Click campaign is a simple procedure that requires only the basic understanding of how SEO and Pay Per Click works and the use of web analytics tools. Here are some tips that you can use to know how effective are the results of your Pay Per Click marketing strategy:
--------------------------------

You don't need to fill this thread up with 3 or more pages of the same post! Furthermore, you said you will give some tips, but you aren't.

You can take some short term benefits of PPC advertising. When your website is new and not ranking for any keyword, you can use PPC for gaining some instant traffic for your business. As well as start optimizing your website in Search Engines for long term results. When your website will start ranking for some good keywords, stop PPC as you are getting organic traffic.

PPC ads are posted at the very top and down the right side of search engine results - for example prime real estate on the page that draws the eye right away. It can attract people right away and bring more traffic.