Thread: Article Marketing vs Press Release Marketing?

Article Marketing is the old and true method of generating back-links.(maybe traffic too) some put articles on their own site than use social bookmarking, and others spin multiple versions to post on numerous article sites. Although there seem to be some debate whether having the same article on both your personal blog and article website has negative effect on ranking.(does it count as duplicate content and therefore punished)


Press Release Marketing tends to focus on being in the tiny news section on the first page of the search results. Although, it's been hailed as an easier and faster way to get on page 1 of a search, I have some reservation. As press releases get included in the tiny news section, my press releases could be pushed out really fast(in seconds) by the newer press releases or legitimate news stories. There doesn't seem to be much of an upside, especially if the target keyword is even remotely competitive.


Do Articles and Press Releases get treated differently in terms of ranking? They both have backlinks. But are backlinks from articles and press releases equal?


Eager to hear your thoughts.


Thank you

article marketing still works better to get traffic and ranking

I guess Press release is better then Article marketing coz the Quality of PR sites are much higher as they maintain quality (except few PR sites) and thats why its difficult to get hyperlinks in PR sites as well

I think Articles are better then press release for getting back links for the site.

Compare to Press releases I like Article submissions more. Through this Article submissions you will get more quality back links and also huge traffic to your website.

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Article marketing is better to get traffic and better backlinks.

Article and Press Release marketing are both equally important but in different senses. You cannot ignore any of them.
Articles give you readers and backlinks and thus you get more traffic.
Whereas Press releases basically promote your site and your product news which is essential too.

I like article marketing cause you can establish yourself as an expert on any niche quickly by providing information to the reader. Also, good for backlinking when done from do follow sites.